Colby B

Head of Marketing

Marketing

Sep 2023 - Present • 2 yrs 8 mos

Strategic Financial Leadership & ROI Attribution - High-Velocity Revenue Impact: Orchestrated marketing strategies that drove a total of $212M in residential sales over 2 years and 6 months. - Strategic Revenue Growth: Scaled annual gross revenue from $63M (2023) to $73M (2024) and $76M (20% increase) in 2025 by aligning marketing infrastructure with high-level sales objectives. - Budget Architecture: Built and organized benchmark budget tracking and spend analysis from scratch, establishing the company’s first formalized system for monitoring departmental expenditures. - Pioneered Custom ROI Tracking Framework: Developed a system to attribute lead generation and closed contracts to specific platforms, a lowing for real-time budget rea location to high-performing channels. - Vendor Ecosystem Management: Successfully onboarded and managed a portfolio of 25+ strategic and vendor partnerships, ensuring third-party performance met strict KPIs. Operational Efficiency & Brand Presence - Logistics & Signage: Directed large-scale billboard campaigns, on-site branded signage, and weekend directional strategies to drive physical traffic, managed contractors and event planners for open houses and community activations. - Hands-On Asset Production: Stepped in as a skilled photographer and Part 107 Commercial Drone Certified pilot to cover urgent vendor gaps, ensuring critical listing photography and aerial footage met deadlines. - CRM Automation: Overhauled company-wide CRM processes (Salesforce, HubSpot, Follow Up Boss) to automate the customer journey, creating triggered email and SMS sequences for key contract milestones. - Departmental Growth: Scaled internal capacity by hiring and onboarding a Marketing & Brand Coordinator to oversee day to-day social initiatives and maintain brand standards.