Cori Y

SEM Specialist for Automotive & Luxury Car Dealerships — Especialista SEM en concesionarios de automoción y coches

Motorflash Solutions • Full time

Dec 2023 - Present • 2 yrs 9 mos

As an online traffic specialist for search engines, I manage paid search campaigns with monthly budgets ranging from €1,000 to €35,000. My approach focuses on performance optimization, ensuring that campaigns generate qualified leads and real sales opportunities for dealerships. By continuously analyzing performance data and adjusting bidding strategies, keywords, and targeting, I aim to maximize visibility while maintaining efficient cost per lead and cost per acquisition. Web analytics is a key part of my work. I regularly track and analyze campaign performance using the most relevant KPIs, preparing clear reports for clients in Excel and through interactive dashboards in Google Looker Studio. This allows marketing teams and decision-makers to easily understand performance, identify trends, and make data-driven decisions. I have worked closely with multiple dealerships representing well-known automotive brands with strong market recognition. My role includes optimizing existing advertising accounts, improving campaign structures, and identifying new growth opportunities to increase online traffic and lead generation. Collaboration with dealership marketing teams is an important part of the process. I regularly participate in meetings to review campaign performance, discuss strategy, and align digital marketing actions with sales objectives.

Ecommerce Manager & Paid Media Manager (PPC & Media Buyer) - Meta Ads, Google Ads

Cori Yarza • Freelance

Dec 2015 - Present • 10 yrs 9 mos

As an Ecommerce Manager and Paid Media Manager, I specialize in driving profitable growth for online stores through data-driven advertising strategies and continuous performance optimization. My work combines ecommerce management with advanced paid media execution, focusing on generating qualified traffic, increasing conversions, and improving overall return on ad spend (ROAS). I manage and optimize advertising campaigns across Google Ads and Meta Ads (Facebook and Instagram), designing full-funnel strategies that attract new customers while also strengthening remarketing and retention efforts. My approach focuses on performance: lowering the cost per acquisition, increasing lead quality, and scaling campaigns that consistently generate sales. I have experience working with different ecommerce sectors, managing advertising budgets ranging from €1,000 to €35,000 per month. Through continuous testing, audience segmentation, and creative optimization, I identify the most profitable traffic sources and scale them strategically. In addition to paid media management, I work closely with ecommerce platforms such as Shopify, ensuring that the store structure, product pages, and conversion flows are optimized to support campaign performance. I also implement tracking and analytics through Google Tag Manager and other tools to ensure accurate measurement of conversions and user behavior.

SEO SEM Traffic Specialist

FANS Marketing • Full time

May 2022 - Dec 2023 • 1 yr 7 mos

Search Engine Traffic Specialist (SEO & SEM) — Especialista en tráfico en buscadores (SEO y SEM) Web Analytics & Tag Management (Google Tag Manager, Meta Ads) — Analítica web y gestión de etiquetas con Google Tag Manager y Meta Ads Social Ads & Social Media Optimization (Facebook Ads, Instagram Ads) — Publicidad en redes sociales y optimización social (Facebook Ads e Instagram Ads) Lead Generation Strategies — Estrategias de captación de leads Advertising Cost Optimization — Optimización de costes publicitarios Market & Competitor Research — Investigación de mercado y análisis de la competencia Heatmap Installation & User Behavior Tracking — Instalación de mapas de calor y análisis del comportamiento del usuario en la web Sales Funnel Optimization — Optimización de embudos de venta Monthly Reports & Performance Analysis — Creación de reportes mensuales y análisis de resultados Creative Strategy for High-Quality Traffic Acquisition — Creatividad estratégica para captar tráfico de alta calidad