SPRING 2025

Fiverr’s 11th Annual Business Trends Index

Fiverr’s Business Trends Index analyzes data from the millions of searches across the platform to identify services that have seen significant increases in search over the past six months, compared to the previous six months.

This year’s report highlights how intelligent automation and digital efficiency are reshaping the way we work.

Global Themes

The rise of AI Agents and Services to enhance automation and decision-making

The evolution of New-Age Digital Marketing to drive deeper audience engagement

The adoption of Workflow Software to streamline and optimize business operations.

AI Agents + Services

Simply put, AI is here to stay.

Businesses need AI agents to automate workflows and customer interactions, AI video creators to scale content production quickly, and AI content editors to ensure their brand’s voice is strong and consistent – all so businesses can engage with the right audiences more effectively.

AI Agent

+18347%

AI Video Creator

+1739%

Humanizing AI Content

+641%

Workflow Softwares

Collaboration that drives a business forward happens online, and businesses need Fiverr freelancers to make sure it’s seamless. Businesses are increasingly turning to freelance experts to implement workflow automation tools, ensuring seamless task management and improved efficiency.

With platforms like Go High Level, Airtable, and Make.com, teams can effectively automate processes, track progress, and optimize workflows, allowing them to focus on high-impact tasks.

Go High Level Workflow

+1489%

Make.com Automation

+1083%

Airtable

+38%

New-Age Digital Marketing

Businesses need to be where their target customers are, and they’re increasingly turning to new digital channels.

From Substack newsletters to revamped social media pages, businesses are increasingly trusting expert Fiverr freelancers to create cohesive, engaging digital experiences that drive authentic audience connections.

Organic Website Traffic

+31696%

Substack

+2028%

Social Media Page Setup

+1665%

Dati per Paese | Molte delle tendenze globali sono coerenti in tutti i mercati principali di Fiverr. Tuttavia, alcune tendenze di ricerca sono specifiche di determinati Paesi. Dai un'occhiata ai termini di ricerca incentrati sul business in più rapida crescita in ciascun Paese e individua le differenze tra i mercati.