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cpg_growth

Ahmed R

@cpg_growth

CPG and Pet Brand Growth Strategist

Canada
Inglese
Alcune informazioni sono riportate in lingua inglese.
Chi sono
Ex Nestlé Purina, Colgate (Hill's Science Diet) and Moose Toys brand strategist with 10+ years growing CPG and pet brands. I took Purina FortiFlora to #1 market share (+107%), grew Hill's Science Diet on Amazon.ca +220%, and launched Gui Gui slime to the #2 toy in Canada with an influencer first strategy. I help food, pet and consumer brands with launch plans, pricing and margins, Amazon growth, influencer strategy and retail sell in decks. I started in commercial finance, so every plan comes with the numbers.... Continua a leggere

Competenze

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cpg_growth
Ahmed R
offline • 

Consulta i miei servizi

Strategia di prodotto e roadmap
I will create a cpg product launch plan with pricing and retail strategy
A partire da250 USD / progettoMaggiori dettagli

Esperienza lavorativa

Product & Commercial Lead

sondr • Lavoratore autonomo

Nov 2025 - Present • 11 mos

• Built an AI software product that uses vision models to validate receipts and extract basket level data in seconds for CPG trade and rebate programs • Own positioning, pricing and go to market strategy • Hands on experience applying AI to real CPG workflows

Moose_Toys

Brand Manager, Games & Girls Portfolio

Moose Toys • Full time

May 2024 - Nov 2025 • 1 yr 6 mos

• Owned brand plans, pricing and P&L for an $18M portfolio across Walmart, Amazon and specialty retail • Launched Gui Gui beauty inspired slime with an influencer first strategy and a first to market Walmart program: #2 toy item in Canada, 96% sell through in 5 weeks, and a 5x earned media return on influencer spend • Grew Cookeez Makery +232% with a 360 campaign across paid media, PR, influencers and retail • Redesigned the pricing approval process across ~300 annual requests

Nestlé

Marketing Manager, Supplements

Nestlé • Full time

Apr 2022 - Feb 2024 • 1 yr 10 mos

• Owned portfolio strategy, forecasting, pricing and commercialization for a $100M, 300+ SKU veterinary portfolio with a $1M budget • Took FortiFlora from vet only to #1 market share (+107%) by expanding into PetSmart and Amazon with distinct channel roles • Created a vet exclusive SKU that protected clinical credibility, with zero loss of veterinary sales