Dani Ciappetta

Supervisor, Social Media Strategist

Publicis Sapient • Full time

Aug 2019 - Nov 2021 • 2 yrs 3 mos

- Building Best Practices Guide for a highly engaged community within owned channels. - Researching and evaluating emerging social networks and technology solutions for organic channel management. - Participating in the development of Influencer Strategies Playbook for client deliverable. - Developing Social Commerce monthly newsletters provided to client and internal teams. - Collaborating with Social Activation counterparts to outline key consumer touchpoints across paid, owned, and earned social. - Working consistently within established timelines for client and team assignments. - Leading team meetings and creating educational summaries for team distribution.

Global Community Manager

L'Oréal • Full time

Aug 2019 - Apr 2021 • 1 yr 8 mos

- Strategized social advertising campaigns and create digital marketing assets - Executed of community management campaigns, maintaining highly engaged community responsiveness and Community Growth - Research user-generated content for 43 global markets and a community with over 1M followers - Social listening using Sprinklr, Social Rank, and Traackr platforms - Built monthly reports from Rival IQ to analyze KPI’s and competitive landscape for in-depth insights on content improvement - Identify and establish partnerships with Influencers and Brand Ambassadors for product events and global social campaigns - Liaised with Spanish speaking countries (Perú, Chile, Spain, Mexico, Caribbean Region, and Paraguay) to provide support for local communications on global Redken accounts - Provided ongoing consumer feedback and technical assistance (complaints, insights, requests, and product usage) - Collaborated in photoshoots to leverage content for digital and social marketing