Adalyn Ramos

Social Media Manager

Coastal Collective Marketing • Full time

Jul 2023 - Present • 2 yrs 10 mos

Social Media Manager overseeing strategy, content, and execution across multiple client accounts in fashion, lifestyle, home services, and education-based brands. - Lead end-to-end social media strategy including content planning, platform growth, and campaign execution across Instagram, TikTok, Threads, and YouTube Shorts - Manage multiple client accounts simultaneously, developing custom content calendars aligned with brand voice, business goals, and performance insights - Create high-performing short-form video content (Reels, TikToks, Shorts), including scripting, hooks, captions, and trend adaptation - Analyze performance metrics and platform insights to optimize content, improve engagement, and drive measurable growth - Collaborate cross-functionally with internal teams and clients to align social strategy with launches, promotions, and broader marketing initiatives - Maintain brand consistency while adapting content to platform-specific best practices and audience behavior