
Dorcas Faith
Shopify Expert Shopify Marketing Klaviyo Email Marketing Shopify CRO and VA
Competenze

Consulta i miei servizi


Portfolio
Esperienza lavorativa
Shopify
Freelance • 6 yrs 3 mos
Shopify Marketing & CRO Specialist
Feb 2023 - Present • 3 yrs 8 mos
As a Shopify Marketing & CRO Specialist, I worked with ecommerce brands to improve store performance, customer experience, and online sales. My responsibilities included Shopify store audits, conversion rate optimization, product and collection optimization, navigation improvements, mobile experience reviews, and identifying friction points across the customer journey. I also supported Shopify marketing campaigns, promotional strategies, upsells, cross-sells, and abandoned-cart recovery. Using tools such as Google Analytics, Shopify Analytics, and heatmap platforms, I analyzed customer behavior and turned insights into practical recommendations. I focused on creating smoother shopping experiences that help visitors understand products, trust the brand, and move confidently toward checkout.
Shopify & Klaviyo Email Marketing Specialist
Feb 2024 - Sep 2026 • 2 yrs 7 mos
As a Shopify & Klaviyo Email Marketing Specialist, I helped ecommerce businesses build effective email marketing systems designed to increase engagement, repeat purchases, and customer retention. I managed Klaviyo setup and integrations with Shopify, audience segmentation, campaign planning, email templates, and automated flows. My work included abandoned cart, welcome, post-purchase, browse abandonment, win-back, and customer retention flows. I also reviewed store data and customer behavior to create more relevant messaging and improve email performance. Alongside email marketing, I provided Shopify Virtual Assistant support with product updates, collections, store maintenance, basic SEO, promotions, and day-to-day ecommerce tasks, helping businesses keep both their marketing and store operations organized.