
Rohail Shah
Social Media Marketing Expert
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Social Media Manager & Content Creator
Self Employed • Freelance
Jan 2026 - Present • 10 mos
I work with cafés, restaurants and small brands as an independent social media manager and content creator, handling everything from planning to posting so owners can focus on running their business. What I do for clients: Social Media Management: monthly content calendars, captions written in the brand’s own voice, and consistent posting across Instagram, TikTok and Facebook. Post and Carousel Design: static posts, swipeable carousels, launch announcements and ad creatives built around a consistent brand look. Short-Form Video: editing Reels, TikToks and Shorts, including teasers, product shots and behind-the-scenes clips, with pacing, captions and sound designed to hold attention. Paid Boosts: setting up and monitoring boosted posts on Instagram and Facebook, then using the results to decide what content to make next. Featured work: Cyrus Coffee, Karachi I handled social media for Cyrus Coffee, a late-night coffee spot in DHA Phase 8 known for serving drinks in signature glass bags. I designed launch posts, carousels and brand assets, and edited teaser videos and Reels for their opening. One boosted Reel reached 20,400+ views and 14,300+ people in 4 days on a budget of A$23, bringing in 321 link clicks at about A$0.07 each and 353 Instagram profile visits. Every project starts with the client’s goal, whether that is more visits, more followers or a successful launch, and every month I show clients what worked in plain language and adjust the plan.