Rayhan Zaad

Digital Marketing Specialist (Freelancer) at eShikhon.com – ইশিখন.কম (Since January 2019)

eShikhon.com - ইশিখন.কম • Freelance

Jan 2019 - Feb 2026 • 7 yrs 1 mo

Since January 2019, I have been working as a Freelance Digital Marketing Specialist with eShikhon.com – ইশিখন.কম, where I have helped grow online visibility, generate qualified leads, and improve overall marketing performance. My responsibilities include planning and managing Meta (Facebook & Instagram) ad campaigns, audience targeting, campaign optimization, lead generation strategy, and performance analysis. I have worked on creating high-converting ad creatives, improving ROI, and scaling campaigns based on data-driven decisions. Through consistent testing, optimization, and strategic planning, I have contributed to increasing engagement, conversions, and brand awareness. My experience at eShikhon.com has strengthened my expertise in paid advertising, funnel strategy, and digital growth solutions. I focus on delivering measurable results and building long-term value through professional and ethical marketing practices.

Social Media Marketing Specialist – Black IZ

Black IZ • Freelance

Jul 2022 - Dec 2025 • 3 yrs 5 mos

I have been working as a Social Media Marketing Specialist with Black IZ since July 2022, providing freelance digital marketing services focused on Meta (Facebook & Instagram) advertising. My role involves planning, setting up, and managing high-performing ad campaigns to help businesses generate leads, increase sales, and improve their online presence. I specialize in campaign strategy, audience targeting, ad creative optimization, and performance analysis. I have experience managing different types of campaigns including lead generation, traffic, engagement, and sales campaigns. My work also includes A/B testing, budget optimization, and monitoring campaign performance to achieve the best possible return on investment (ROI). Throughout my experience, I have helped businesses reach their target audience effectively and improve their marketing results through data-driven strategies and continuous optimization. I focus on delivering professional, reliable, and results-oriented social media advertising solutions.