Daniel Logan

Healthcare & Senior Care Website Designer

Healthcare Marketing to Grow Your Clinic in London • Freelance

Apr 2020 - Present • 6 yrs 6 mos

Design and build websites and brand identities for senior care and healthcare providers, including skilled nursing facilities, CCRCs, assisted living, independent living, group homes, home care agencies, intermediate care, speech therapy practices, and supportive living programs. Key responsibilities and achievements: - Design responsive, mobile-friendly websites that clearly present services, levels of care, and amenities to families and referral sources. - Create medical and healthcare logos and brand identities that convey trust, warmth, and professionalism. - Develop online intake and admission inquiry forms that make it easy to collect resident and client information. - Structure website content and navigation for seniors, caregivers, and adult children researching care options. - Apply SEO best practices so providers show up in local searches such as "assisted living near me" and "home care services." - Guide new owners through setting up and licensing group homes, assisted living facilities, home care agencies, and independent living businesses, including organizing documentation and operational requirements. - Work directly with owners, administrators, and marketing teams to turn their vision into a polished digital presence. - Deliver projects on time with clear communication, revisions, and post-launch support. The goal of every project is to help providers build credibility, attract more inquiries, and make the admissions process simpler for families. Skills Website Design, Web Design, WordPress, Wix, Responsive Design, UI/UX Design, Logo Design, Brand Identity, Landing Page Design, Intake Form Design, Healthcare Marketing, SEO, Content Structuring, Business Licensing Guidance, Senior Care Industry Knowledge Industry Healthcare / Senior Care