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Xiaohongshu Rednote Lead Generation Content Specialist
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Marketing Specialist
GW
Nov 2024 - Present • 1 yr 6 mos
I currently work as a Marketing Specialist, focusing on social media content and lead generation. I manage multiple platforms, including Xiaohongshu (Rednote), and create content designed to drive real enquiries rather than just engagement. My work involves content strategy, post creation, and optimising hooks, structure, and call-to-action to improve conversion. Through this approach, I have contributed to generating over 2,000 enquiries and building strong audience growth across accounts.