
Victor Bassey
PAID MEDIA MARKETING AND LEAD GENERATION SPECIALIST VIA META AND GOOGLE ADS
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Paid Media Marketing & Lead Generation Specialist
Upwork • Freelance
Jan 2019 - Dec 2025 • 6 yrs 11 mos
Managed and optimized paid campaigns on Facebook, Instagram, Google Ads, and LinkedIn to drive high quality leads for small businesses. Generated targeted leads for clients in various niches including real estate, e-commerce, and service based businesses, increasing client sales by 20–40%. Conducted audience research and competitive analysis to maximize ROI and reduce ad spend waste. Created ad creatives and copywriting that improved click through rates and lead conversion. Set up and monitored lead funnels, tracking conversions through tools like Meta Ads Manager, Google Analytics, and CRM platforms. Provided clients with detailed performance reports and actionable recommendations to scale their campaigns.