Daniel B

Marketing Specialist

Procredit Bank Albania • Full time

Oct 2024 - Jul 2025 • 9 mos

• Supported the planning and execution of marketing initiatives, including both digital campaigns and traditional outreach, to promote banking products and services. • Conducted market and competitor research to identify customer segments, emerging financial trends, and opportunities for targeted marketing strategies. • Managed content creation for customer communications, including website updates, email newsletters, social media posts, and in-branch materials. • Tracked and analyzed campaign performance using key metrics and data tools, providing actionable insights to enhance marketing effectiveness. • Assisted in coordinating customer engagement activities, product launches, and promotional events to strengthen brand presence in the financial market. • Collaborated with internal teams such as product, compliance, and sales to ensure aligned messaging and adherence to brand and regulatory standards. • Supported partnership and community outreach initiatives, helping to build relationships that reinforce the bank’s reputation and market reach. • Executed targeted advertising campaigns across digital platforms, leveraging paid media to increase customer acquisition and engagement. • Managed updates to the bank’s website and digital platforms, ensuring content accuracy, regulatory compliance, and a user-friendly experience.