Danilo Calvares

Digital Consult - Special Projects, Social Content & YouTube

HDnetwork • Freelance

Mar 2026 - Present • 7 mos

I work as a consultant for HDBlog, supporting the development and execution of special projects, with a focus on social media content and YouTube. My role involves contributing to content strategy, developing creative concepts and identifying opportunities to create engaging formats tailored to different platforms and audiences. I support the planning and development of editorial projects, helping shape content ideas into effective digital experiences, from the initial concept to their distribution across social channels and YouTube. Drawing on my background in digital communication, content marketing and advertising, I combine strategic thinking with a hands-on approach to content development, helping create projects that strengthen audience engagement and support brand and editorial objectives.

Founder & Travel Consultant

Giappoint • Lavoratore autonomo

May 2024 - Present • 2 yrs 5 mos

Giappoint was born out of a passion for Japan built over more than a decade of travelling across the country, with the aim of sharing its beauty, culture and traditions with a wider audience. Through our social media channels, we explore Japan beyond the usual tourist destinations, offering an authentic look at its customs, history, everyday life and contemporary culture. We share fascinating facts, lesser-known stories and anecdotes, helping our audience discover the many sides of a country where ancient traditions and modern life coexist. Alongside cultural content, we provide practical travel advice, recommendations and insights to help people plan their own journeys to the Land of the Rising Sun. From understanding local customs to discovering places worth visiting and making the most of the experience, our goal is to help travellers approach Japan with greater awareness and curiosity. At its heart, Giappoint is about sharing a genuine passion for Japan and encouraging people to experience it more consciously, going beyond the typical tourist perspective and connecting with the country on a deeper level.

Head of Content & Strategy

WebAds • Full time

Nov 2018 - Mar 2025 • 6 yrs 4 mos

Head of Content Garage, WebAds’ content marketing division, launched in 2021. I oversee the development and execution of special projects, from the initial brief through to post-campaign analysis. My responsibilities include: - **Strategy & Project Management:** Managing branded content, native advertising, influencer marketing, social media distribution and eSports projects, overseeing every stage from planning to campaign wrap-up. - **Creative Strategy & Concept Development:** Developing communication concepts and creative ideas, working closely with the creative team to create original formats and tailor-made content for brands. - **Client & Agency Relations:** Working directly with brands and supporting the internal sales team in its relationships with media agencies and advertising agencies. - **Partner Management:** Coordinating external partners, including publishers, talent agencies and other suppliers involved in project execution. - **Business Development:** Working alongside WebAds’ Product team to identify and onboard new partners and explore opportunities to expand and strengthen Content Garage’s offering. **Selected brands we have worked with:** Nissan, Ford, Jeep, Continental, Telepass, Adidas, Reebok, Sony Pictures, Universal Pictures, Warner Bros., Koch Media, L’Oréal, Somatoline, Acqua alle Rose, Weleda, Nuvenia, Nivea, Samsung, vivo, HP, Panasonic, Hitachi, NeN, Open Fiber, Eni, E.ON, Linkem, Pulsee, Edenred, Vivident, Coca-Cola, Tonno Nostromo, Develey, Alce Nero, Galbani, La Piadineria, Plasmon, Royal Canin, Purina, Jack Daniel’s, Penny Market, Decathlon, LEGO, Rocco Giocattoli, NH Hotels, LUISS Business School, Politecnico di Milano, Pattex, Montblanc and Fondartigianato.