Track Pritam

GA4 & Conversion Tracking Expert

Justdigilab • Full time

Apr 2024 - Present • 2 yrs 1 mo

At Justdigilab, I work as a GA4 & Conversion Tracking Expert where I help eCommerce and lead generation businesses fix inaccurate tracking and build reliable analytics systems. I handled complete GA4 setup, enhanced eCommerce tracking, Google Tag Manager implementation, Meta Pixel & Conversion API integration, and server-side tracking configuration. I restructured unorganized GTM containers, properly mapped custom events, and ensured purchase and lead data were tracked accurately across platforms. Because of my work:- ✪ Reduced data mismatches between GA4 and ad platforms ✪ Improved attribution accuracy for paid campaigns ✪ Helped businesses scale ads with confidence ✪ Delivered clean reporting for better decision-making My Core Skills:- ✪ GA4 Event Architecture & Custom Event Setup ✪ Enhanced eCommerce Tracking ✪ Google Tag Manager Implementation ✪ Meta Pixel & Conversion API (CAPI) ✪ Server Side Tracking ✪ Cross Domain & Consent Mode Setup

Facebook Ads Manager & Conversion API Specialist

KlientBoost • Freelance

Jan 2023 - Dec 2024 • 1 yr 11 mos

At KlientBoost, I worked as a Facebook Ads Manager & Conversion API Specialist, managing Meta Ads campaigns for clients in the USA, UK, and Canada. I built full-funnel campaign structures, managed audience targeting, optimized creatives, and implemented proper Pixel + Conversion API tracking to ensure accurate conversion reporting. Because of my work:- ✪ Increased CTR through structured creative testing ✪ Reduced CPC with improved audience targeting ✪ Improved conversion rates using funnel strategy ✪ Strengthened ROAS with better attribution tracking My Core Skills:- ✪ Meta Ads Strategy & Campaign Management ✪ Audience Segmentation & Retargeting ✪ Facebook Pixel & Conversion API Setup ✪ Funnel Optimization ✪ GA4 + GTM Integration ✪ Campaign Scaling & Budget Optimization

PPC Specialist

WebiMax • Freelance

Feb 2022 - Mar 2023 • 1 yr 1 mo

At WebiMax Agency, I worked as a PPC Specialist managing Google Ads and multi-channel paid advertising campaigns. I was responsible for campaign setup, keyword research, ad testing, bid optimization, and performance tracking integration using GA4 and GTM. My goal was always to improve ROI while maintaining cost efficiency. Because of my work:- ✪ Lowered cost per acquisition ✪ Improved click-through rates through A/B testing ✪ Optimized ad spend for better ROI ✪ Helped scale campaigns sustainably My Core Skills:- ✪ Google Ads (Search, Shopping, Performance Max) ✪ PPC Strategy & Optimization ✪ Keyword Research & Competitor Analysis ✪ Bid Strategy & Budget Scaling ✪ Conversion Tracking & Performance Reporting