
Elise D
Digital Project Manager
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Digital Project Manager & Social Media Manager
Hôtel Mahfouf • Full time
Dec 2023 - Present • 2 yrs 10 mos
Within a team of five at this French clothing brand, I manage social media and lead digital projects from A to Z: - Social media: content strategy, editorial planning, photoshoot coverage, video editing and community management - Collection launches: coordination with marketing, logistics and customer service teams, including the H2O collection in collaboration with Etam - E-commerce: daily management of the Shopify store, product pages optimization, customer journey and KPI analysis - CRM & ads: newsletter strategy on Klaviyo with A/B testing, social ads campaigns to drive traffic and conversions