DaveExplains

Founder and Lead Producer

Self Employed • Lavoratore autonomo

Jan 2023 - Present • 3 yrs 6 mos

DePaul University B.S. Marketing graduate and founder of DaveExplains, a direct-response video production service specializing in 24-72 hr explainer videos for US small businesses. Launched service in 2023 after identifying a gap: SMBs needed agency-quality video without 6-week timelines or $10k retainers. Personally produced 200+ videos generating over $2M in attributed client revenue across real estate, business coaching, SaaS, e-commerce, home services, and online education. Built and scaled a proprietary After Effects + Premiere Pro pipeline delivering 12+ videos/month with 94% ahead of deadline. Full-stack responsibility: marketing strategy, scriptwriting, storyboarding, voiceover direction, animation, motion graphics, captioning, and multi-platform delivery for YouTube, Meta Ads, LinkedIn, and TikTok. Direct clients include solo founders and teams who report 18-40% increases in landing page conversions and 3x YouTube subscriber growth after implementation. Maintain <45 minute response time, 9am-9pm EST. DaveExplains exclusively serves SMBs and solo entrepreneurs, legal, enterprise, finance compliance, and investigation projects — Projects requiring custom workflows are referred to partner agencies. My focus keeps pricing accessible and delivery under 72 hours.

Video Editor

Agency

Jan 2019 - Dec 2023 • 4 yrs 11 mos

Served as lead video editor for boutique marketing agency specializing in high-conversion video for area small businesses. Managed end-to-end post-production for 200+ explainer, promo, and social videos serving real estate teams, business coaches, SaaS startups, e-commerce brands, and home service companies. Built and refined a Adobe After Effects workflow that kept projects on track and under deadline. Owned projects from raw footage to final export: script consultation, storyboarding, motion graphics, captioning, and platform-specific cuts for YouTube, Meta Ads, LinkedIn, and TikTok. Collaborated directly with founders and marketing directors to translate complex services into 60-120s videos that increased landing page conversions 18-40% on average. Delivered 10-15 videos per month with <1 hour client response time. Maintained 100% on-time delivery rate across 4 years.