Dave Massarella

@davesgames

Improving your conversions rate for your businesses, leading clients and sales

Italia
Inglese, Italiano
Alcune informazioni sono riportate in lingua inglese.
Chi sono
Hi there! I'm Davide Massarella, an Art Director and UI Designer with over 7 years of experience in a top European fintech company. I'm passionate about brand strategy, UX design, and frontend design, specializing in creating modern, user-centered interfaces. When I'm not crafting beautiful designs, you might find me smoking a cigar while working—a little quirk that helps me stay creative and relaxed! 😎... Continua a leggere

Competenze

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davesgames
Dave Massarella
offline • 
Tempo di risposta medio: 1 ora

Consulta i miei servizi

Design di landing page
I will optimized landing page design to convert more clients
A partire da180 USD / progettoMaggiori dettagli
Siti web personalizzati
I will convert design file in HTML, sass and bootstrap
A partire da35 USD / progettoMaggiori dettagli

Esperienza lavorativa

UI Director

Opentech.com • Full time

Jul 2019 - Present • 6 yrs 10 mos

Led the UI strategy for banking mobile applications with a strong focus on conversion rate optimization (CRO) and behavioral design. Redesigned critical user journeys related to banking insurance packages and financial services, improving: • onboarding clarity • product discoverability • subscription flow efficiency • in-app upselling mechanisms Worked closely with analytics and product teams to identify friction points, reduce drop-off rates and increase successful policy activations. The objective was not only aesthetic consistency, but measurable performance improvement and enhanced user trust in high-sensitivity financial environments.