Dave

performance manager

Dentsu Digital • Full time

Apr 2025 - Present • 1 yr 4 mos

as a performance marketer, I have worked with many platforms such as Google Ads, Facebook Ads, TikTok, Pinterest, and Criteo. Working primarily on an e-commerce client, I improved my knowledge day by day, gaining a deeper understanding of Google Ads and the logic behind this complex and extraordinary advertising machine. I explored various approaches that allowed me to learn multiple strategies on Google Ads and Facebook Ads. During this experience, I worked with clients ranging from luxury fashion e-commerce to fast fashion brands, managing budgets of millions of euros per day. Clients: - Guess - Oltre - Motivi - Fiorella Rubino - Elena Mirò - Luisa Viola My key responsibilities included: - Creating advertising campaigns - Monitoring budgets and ensuring the correct delivery of campaigns for each channel - Tracking performance and optimizing through A/B testing - Developing weekly and monthly reports - Implementing new strategies and discovering new channels - Presenting results to the client

Performance Analyst

Omnicom Group Inc.

May 2024 - Apr 2025 • 11 mos

Clients: - Giorgio Armani - Pasquale Bruni - Arduino Activities: - Optimization of digital performance campaigns for luxury brands, focusing on ROI and specific KPI goals. - Data analysis of digital campaign performance using tools such as Google Analytics 4 (GA4) and other analytics platforms. - Creation of interactive dashboards with Power BI to monitor and visualize campaign results in real-time. - Advanced reporting to evaluate performance, presenting insights and strategic recommendations based on data. - Collaboration with marketing and creative teams to align digital strategies with clients' business objectives. - Continuous monitoring of key performance metrics (CPC, CTR, conversions) and implementation of corrective actions to improve results. - Utilization of automation tools and machine learning techniques to optimize campaigns in a data-driven manner.