Dawn Daniel

Brand Manager

Alliance Advertising and Marketing • Full time

Sep 2017 - Present • 8 yrs 8 mos

As a Brand Manager at Alliance Advertising and Marketing, I lead the development and execution of strategic marketing campaigns for e-commerce and fashion brands. My role focuses on creating high-converting social media content, managing brand identity, and driving performance marketing across platforms like Facebook, Instagram, and Google. I specialize in post-designing, ensuring visually compelling creatives that align with brand guidelines and boost engagement. I have worked with both local and international clients, delivering consistent, results-driven designs that enhance brand presence and customer interaction. Additionally, I manage Shopify stores, oversee product presentation, and optimize user experience to improve conversions. My expertise includes campaign strategy, audience targeting, creative direction, and performance analysis to maximize ROI.

Performance Marketing on Meta

Samz Hijabi • Freelance

Dec 2022 - Dec 2024 • 2 yrs

Managed performance marketing campaigns on Meta (Facebook & Instagram) for Samz Hijabi, focusing on driving sales, increasing ROAS, and scaling the brand’s online presence. Planned and executed full-funnel ad strategies, including audience research, creative testing, and conversion optimization. Developed high-converting ad creatives and copy, continuously A/B testing to improve CTR, CPA, and overall campaign performance. Successfully scaled campaigns from initial testing phase to consistent profitability, achieving a ROAS of 6.21 in the first month, 8.64 in the second month, and 10.93 in the third month, while maintaining an average ROAS of 10+ over time. Collaborated on Shopify store optimization, improving product presentation and customer journey to maximize conversions. Monitored analytics, tracked KPIs, and made data-driven decisions to enhance campaign efficiency and revenue growth.