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Senior Freelance Graphic Designer – Brand Identity & Print Specialist
B • Freelance
Feb 2019 - Present • 7 yrs 3 mos
Specialized in creating powerful brand identities and high-impact print marketing materials for small and medium-sized businesses. Key focus areas include real estate agencies, restaurants, cafes, and service-based companies. ► Designed complete visual identities (logos, color palettes, typography systems, brand guidelines) for over 150 clients, helping them establish professional and memorable market presence. ► Created effective promotional print collateral including flyers, brochures, tri-fold brochures (diptychs), postcards, business cards, menus, and real estate listing sheets. ► Delivered marketing materials that drive results: property flyers that accelerate sales for real estate agents, restaurant menus and promotional flyers that increase foot traffic and orders. ► Expert in translating client needs into clean, modern, and targeted designs that communicate value clearly to their audience. ► Proficient in Adobe Creative Suite (Illustrator, Photoshop, InDesign) with a strong emphasis on print-ready files and production standards.
Web Designer – WordPress & Elementor Pro with Branding
Upwork • Freelance
Feb 2015 - Present • 11 yrs 3 mos
Specialized in designing and building professional, high-converting WordPress websites using Elementor Pro for small and medium-sized businesses. Key focus areas include coaches, service-based companies, local businesses, and startups. ► Designed and developed complete WordPress websites and high-converting landing pages with Elementor Pro for multiple clients, delivering modern, fast, and fully responsive web experiences. ► Built and redesigned business websites, service pages, and sales-oriented landing pages that effectively communicate brand value and drive conversions. ► Delivered technical solutions including Elementor and WordPress issue fixes, performance optimizations, and mobile responsiveness improvements. ► Expert in translating client needs into clean, professional, and user-friendly websites tailored to their target audience. ► Proficient in WordPress, Elementor Pro, and related tools with a strong emphasis on clean design, fast loading times, and best development practices.