Chase

Senior Music Promotion Strategist

Feb 2023 - Present • 3 yrs 3 mos

I specialize in driving high-impact organic growth for Rock, Metal, and Alternative artists. My role involves bridging the gap between independent musicians and industry gatekeepers, including TV editors, radio DJs, and top-tier Spotify curators. Key Achievements: Successfully managed organic Spotify campaigns for over 100+ artists, resulting in significant increases in monthly listeners and algorithmic placement (Discover Weekly/Release Radar). Facilitated track placements for independent artists that led to official chart entries and major label interest. Developed a proprietary network of niche-specific curators focused exclusively on heavy music genres (Thrash, Doom, Hardcore, Indie Rock). Consulted on digital branding and release strategies to maximize ROI for album and single launches.

Digital Marketing Campaign Manager

May 2024 - May 2026 • 2 yrs

I managed comprehensive digital marketing strategies for high-priority music releases, specializing in the Rock and Metal genres. My focus was on creating multi-channel visibility to drive organic listener acquisition and long-term artist sustainability. Key Achievements: Designed and executed organic Spotify growth funnels that increased monthly listeners by up to 300% for independent metal bands within 60 days. Collaborated with a global network of genre-specific curators to secure high-traffic playlist placements, ensuring 100% real human engagement. Optimized artist profiles to improve conversion rates from "Listener" to "Follower," strengthening the artist's long-term algorithmic health. Developed social media cross-promotion tactics that bridged the gap between platforms like TikTok/Instagram and Spotify streaming.