
Demetrio Fioren
Professional Design and Marketing for more Profitable Brand Experience
Competenze

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Esperienza lavorativa
Digital Growth Specialist & Web Designer
Upwork • Freelance
Feb 2025 - Present • 1 yr 3 mos
Partner with e-commerce brands and local businesses across Europe to design high-converting online spaces and scale their digital client acquisition. Key responsibilities and impact: Architect custom, fully-responsive websites and e-commerce stores on Shopify, Wix, and Squarespace with a heavy focus on user experience (UX) and visual identity. Build and manage full-funnel Meta (Facebook/Instagram) and Google Ad campaigns, optimizing ROAS (Return on Ad Spend) through targeted A/B testing and precision tracking. Redesign legacy websites to improve loading speeds, mobile responsiveness, and landing page conversion rates by up to 40%.
Digital Marketing Specialist & UI Designer
Publicis Sapient • Part time
Aug 2023 - Nov 2025 • 2 yrs 3 mos
Worked within a leading global agency team to deploy creative assets and advertising strategies for major commercial and e-commerce client accounts. Key achievements: Designed high-converting landing pages and promotional web layouts for multi-channel digital campaigns. Managed and analyzed ad performance data across Facebook Business Manager and Google Ads to scale weekly budgets safely while maintaining efficiency. Collaborated with brand strategists to translate corporate visual identities into seamless web interfaces