Zahran

Performance Digital Marketing Manager

AgencyBox • Full time

Dec 2025 - Present • 5 mos

Results-driven Performance Digital Marketing Manager specializing in eCommerce growth through data-driven strategies and paid advertising. Managed and optimized high-converting campaigns across Google Ads (Conversion Campaigns), Meta Ads, and TikTok Ads to drive sales, leads, and revenue growth. Led end-to-end digital marketing execution including content creation, social media management, and funnel optimization to maximize customer engagement and conversions. Implemented advanced conversion tracking using Google Analytics, Google Tag Manager (GTM), Meta Pixel, and TikTok Pixel to ensure accurate performance measurement and data-driven decision-making. Managed and optimized eCommerce platforms including Shopify and WordPress, ensuring seamless user experience and improved conversion rates. Utilized Google Merchant Center and Commerce Manager to run product-based campaigns and scale online store sales. Applied SEO strategies to improve organic visibility and support long-term growth alongside paid campaigns. Focused on continuous optimization to reduce cost per acquisition (CPA), increase return on ad spend (ROAS), and drive consistent business growth.

Senior Digital Marketing Specialist- Nationwide Auto Finance Ohio

Nationwide • Full time

Mar 2023 - Apr 2025 • 2 yrs 1 mo

Managed and executed lead generation campaigns for a car dealership based in Ohio, USA, using Google Ads and Meta Ads (Facebook & Instagram). Created and optimized high-converting ad campaigns targeting local buyers interested in used and new vehicles. Developed engaging ad creatives and persuasive copy to attract potential customers and drive inquiries. Implemented audience targeting strategies, including location-based and interest-based targeting, to reach qualified leads. Continuously optimized campaigns to reduce cost per lead (CPL) and improve conversion rates. Generated consistent inbound leads through social media management and paid advertising strategies, contributing to increased sales opportunities. - Generated 80+ qualified leads per month - Reduced cost per lead by 30% - Increased conversion rate by 20%

Digital Marketing Assistant

AdsPartner • Freelance

Feb 2022 - Jan 2023 • 11 mos

Managed and executed digital marketing campaigns across Google Ads and Meta Ads platforms. Created and optimized ad campaigns to increase leads, conversions, and brand visibility. Handled social media management, including content planning, posting, and audience engagement. Achieved consistent growth in reach, engagement, and return on ad spend (ROAS).