Dev Bansal
I am UI UX designer who loves to develop
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Portfolio
Esperienza lavorativa
Product Designer
Infinite Locus
Feb 2026 - Present • 9 mos
• Led the design of an interactive game experience for Thums Up’s Thunder Zone campaign. I designed the mechanics and visual storytelling, and it scaled to 1M+ user interactions. Designed a daily-leaderboard experience for an audience spanning Gen Z (18-25) and older users, with daily prizes for the top 22 players. • Created a first-time-user tutorial so players with different levels of gaming experience could start playing quickly. • Used Claude to define the game’s functionality and built a working prototype of the Thunder Trail game. I aligned with the client on the prototype, updated it based on their feedback, and then handed the prototype code and final assets to the developer. • Built micro-interactions and motion myself and recorded videos of them, so developers had a clear reference for how things should look and behave. This reduced turnaround time.