
Danny
Email Marketing Specialist
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Portfolio
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Upwork
Freelance • 0 mos
Ghost CMS Newsletter & Blog Design for Publit Blog
Aug 2026 - Aug 2026 • 0 mos
Publit Blog needed a newsletter and reading experience that felt more connected, purposeful, and enjoyable. Its content needed a clearer structure so readers could easily discover a story, move through the page, and decide what to explore next without feeling overwhelmed. I approached the project from the reader's perspective, mapping how someone would find a story, browse the newsletter, and choose their next read. I then built a clean Ghost CMS structure that gave headlines, featured stories, supporting information, and calls to action their own visual space without crowding the layout. I refined the typography, spacing, section hierarchy, and responsive behavior so the experience stays consistent across devices. I also built the structure with future publishing in mind, so consistency is easy to maintain as new content is added. Publit Blog now has a more polished publishing environment with a stronger editorial identity. Content is easier to scan, discover, and engage with, and the team can keep publishing new stories without losing design consistency. Working on a Ghost newsletter or blog of your own? I'd love to hear about it. Send me a message and let's create an experience your readers will enjoy.
Ghost CMS Newsletter Design & Development for Tablehopper
Aug 2026 - Aug 2026 • 0 mos
Tablehopper, a well loved San Francisco food and hospitality publication, needed a newsletter that felt exciting from the moment a reader opened the email. Their content (restaurant updates, food stories, recommendations, and local discoveries) was rich, but it needed a structure that put the most interesting information first while staying easy to scan and browse. Using Ghost CMS, I refined the editorial layout and organized the newsletter around clear content priorities, so the most compelling stories lead and everything else is easy to find. I improved the typography, spacing, and visual hierarchy to give each story room to breathe, and made sure the design works smoothly on both mobile and desktop. Tablehopper now has a lively, well organized newsletter that makes food and hospitality content easier to discover and more enjoyable to read on any device. The redesign also gives the publication a stronger, more recognizable digital presence and a reading experience subscribers can look forward to. Have a food, lifestyle, or media newsletter you'd like to bring to life? I'd love to hear about your project. Send me a message and let's create something your readers will look forward to opening.
Substack Newsletter Designer & Content Specialist For Peanut Honey Cookies
Jul 2026 - Jul 2026 • 0 mos
I recently worked with a food and lifestyle creator to design and structure a professional Substack newsletter featuring their personal baking journey, social media experience, home-based bakery story, and peanut honey cookie recipe. I organized the content into a clean and engaging editorial flow, making it easy for readers to move naturally between the personal story and recipe sections. I focused on improving readability, content organization, visual presentation, and overall navigation while maintaining the creator’s authentic voice. The completed newsletter provided a polished and reader-friendly experience that effectively combined storytelling, business insights, and culinary content. This project demonstrated my ability to transform diverse content into an engaging Substack newsletter that is professional, organized, and enjoyable to read.