Dhanushi Bansal

Senior Digital Marketing Executive | SEO & Performance Marketing Specialist

Mobility Foresights • Freelance

Feb 2022 - Present • 4 yrs 4 mos

Worked as a Senior Digital Marketing Executive at Mobility Foresights, managing end-to-end digital marketing strategies with a strong focus on SEO, content marketing, and performance-driven campaigns. Led on-page, off-page, and technical SEO initiatives to improve website visibility, resulting in 168K+ clicks and 46M+ impressions through organic search. Conducted in-depth keyword research and performance analysis using Google Search Console and Google Analytics to identify growth opportunities, optimize content, and improve rankings across high-intent keywords. Continuously monitored KPIs such as CTR, impressions, and average position to refine strategies and ensure consistent traffic growth. Developed and implemented a programmatic SEO strategy to scale content production and bulk upload optimized pages, significantly increasing website coverage and organic reach. This approach helped generate more leads and contributed to doubling lead growth compared to the previous year. Managed content creation across blogs, social media, and YouTube using Canva, ChatGPT, and AI tools to create engaging and conversion-focused content. Also handled LinkedIn B2B lead generation campaigns targeting decision-makers, ensuring consistent lead flow. Led and trained a team of 3 employees and 50+ interns, ensuring efficient execution, quality control, and scalability of marketing operations. Followed a data-driven approach combining SEO, analytics, and creative strategy to deliver measurable business growth and long-term impact.

Freelance Digital Marketing & Canva Design Specialist

Self • Freelance

Dec 2023 - Mar 2026 • 2 yrs 3 mos

Worked as a freelance digital marketer and Canva design specialist, delivering high-converting creatives and performance-driven campaigns across multiple industries including sports, food & beverage, electronics retail, export-import, and market research firms. Designed a wide range of Canva creatives including social media posts, ad creatives, product catalogs, brochures, packaging designs, and YouTube thumbnails. Successfully executed sports event campaigns by creating countdown creatives and promotional designs that built engagement and anticipation. Handled product branding and e-commerce creatives for a food & beverage brand, including Amazon-ready product images, catalogs, brochures, and packaging concepts to enhance product presentation and conversions. Created promotional creatives and video reels for an electronics retail store, focusing on offers, seasonal campaigns, and attention-grabbing visuals to increase store visits and engagement. Managed Meta Ads campaigns for multiple clients including export-import businesses and online courses, generating strong results such as 32 leads on the first day and cost-efficient messaging campaigns with consistent ROI. Also developed SEO-driven content and creative strategies for market research firms, focusing on conversion-based messaging and high-engagement visuals. Leveraged AI tools like ChatGPT, Leonardo AI, HeyGen, ElevenLabs, n8n and Canva to deliver fast, scalable, and high-quality outputs while maintaining a strong focus on marketing performance and results.