
Digi-hawk
Digital Marketing Expert : Ecommerce Strategist : Business Consultant
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Facebook Ads Associate
Carpe Diem Team
Jan 2026 - Present • 8 mos
Plan, launch, and optimize Facebook and Instagram ad campaigns across lead generation and e commerce objectives for diverse client accounts. • Develop full-funnel ad strategies and creative briefs, collaborating with design teams to produce high converting video and static ad formats. • Monitor and analyze campaign KPIs including CTR, CPL, ROAS, and conversion rates, delivering regular performance reports and actionable insights. • Manage client ad budgets with a performance-first approach, continuously testing audiences, creatives, and placements to improve efficiency. • Conducted multi-variable creative testing across 5 ad angles for an insurance brand, identifying the winning comparison-angle creative that drove 21 leads at $40.61 CPL — 33% below the industry benchmark of $60 — while achieving a 30.22% CTR on a $852 budget over 3 weeks.
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dinonick

Stati Uniti
Great Job, will hire for the future
50 USD
$

dinonick

Stati Uniti
Very professional and focused on details. Will definitely hire again
50 USD-100 USD
$
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