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Product Review, Design Direction
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Design Director
Victoria's Secret • Full time
Jan 2006 - Aug 2023 • 17 yrs 7 mos
Lead design team in producing new on-trend seasonal collections for bras, panties, lingerie, swim, shapewear, and sleepwear shaping the overall design direction for several intimates collections grossing up to $800M in business. Optimized existing collections to drive efficiency, cost savings, and strengthen brand voice and aesthetic. Strategized with merchant team to deliver collections within target retails while maintaining concept vision and identity. Extensive international travel to Europe and Asia for trend and product development.