Vladimir S

Growth Marketing Lead (Paid Acquisition)

InnovateFlow • Full time

May 2023 - Jan 2026 • 2 yrs 8 mos

At InnovateFlow, an innovative SaaS startup, I led all paid acquisition efforts, focusing on scalable user acquisition and lead generation to fuel rapid growth. My role involved experimenting with new channels, optimizing existing campaigns, and building a robust paid marketing infrastructure. Key Achievements: Scaled paid user acquisition by 50% within the first year, contributing to a 100% increase in active users for the flagship SaaS product. Successfully launched and managed campaigns on emerging ad platforms, diversifying acquisition channels and reducing reliance on single sources. Developed and implemented a comprehensive lead scoring model in conjunction with sales, improving lead quality from paid channels by 35%. Managed a team of two junior marketing associates, overseeing their development and ensuring alignment with overall growth objectives. Conducted in-depth market research and competitor analysis to identify new opportunities for paid advertising and market penetration.

E-commerce Advertising Manager

ShopSphere Inc • Full time

Nov 2020 - Mar 2023 • 2 yrs 4 mos

As E-commerce Advertising Manager at ShopSphere Inc., a fast-growing online retail company, I was instrumental in driving direct-to-consumer sales and customer acquisition through strategic paid advertising initiatives. My responsibilities included managing the entire e-commerce advertising funnel, from awareness to conversion. Key Achievements: Grew monthly online sales by 30% through targeted product advertising campaigns on social media and search engines, achieving a 4x Return on Ad Spend (ROAS). Reduced average Cost Per Click (CPC) by 20% through continuous keyword optimization, negative keyword implementation, and refined audience segmentation. Managed a significant portion of the company's digital marketing budget, consistently delivering campaigns under budget while exceeding sales targets. Collaborated with the product and merchandising teams to align advertising efforts with inventory and promotional strategies, ensuring seamless customer journeys. Implemented dynamic retargeting campaigns that recovered 15% of abandoned carts, significantly boosting overall revenue.

Senior Performance Marketing Specialist

AdVantage Digital • Full time

Jan 2017 - Sep 2020 • 3 yrs 8 mos

At AdVantage Digital, a leading digital marketing agency, I am responsible for developing, executing, and optimizing high-performance paid advertising campaigns for a diverse portfolio of clients across various industries. My role focuses on maximizing ROI through strategic ad placement, audience targeting, and continuous performance analysis. Key Achievements: Managed and optimized advertising budgets totaling over €500,000 annually, consistently achieving client KPIs and exceeding performance benchmarks. Designed and launched over 50 successful campaigns across Google Ads, Facebook Ads, and other programmatic platforms, resulting in an average 25% increase in conversion rates for clients. Implemented advanced A/B testing methodologies for ad creatives, landing pages, and audience segments, leading to a 15% improvement in Cost Per Acquisition (CPA). Developed comprehensive performance reports and provided actionable insights to clients, fostering strong relationships and securing contract renewals. Mentored junior specialists on best practices in campaign management, data analysis, and optimization techniques.