Raisul Islam

PPC Specialist (Google Ads & Paid Search)

Roofing, • Freelance

May 2025 - Nov 2025 • 6 mos

Plan, execute, and optimise PPC campaigns across Google Ads (Search & Performance Max) Manage campaigns across multiple markets Conduct keyword research, competitor analysis, and audience targeting Monitor and optimise campaign performance to improve CTR, CPC, Quality Score, and conversion rates Write and test high performing ad copy aligned with campaign goals Implement and optimise bidding strategies (Target CPA, Impression Share, etc.) Analyse performance data to identify growth opportunities and improve lead volume Collaborate with UX, analytics, and web teams to optimise landing pages and conversion funnels Maintain accurate campaign tracking and ensure data integrity across platforms Prepare and present performance reports with actionable insights Stay up to date with PPC trends, platform updates, and automation features

Google Ads Specialist

Marketing • Freelance

Apr 2024 - May 2025 • 1 yr 1 mo

Run project kick-off calls with our clients running them through a survey to understand their business and audience. - Communicate with clients to create a plan for their business, strategy and goals. Work to ensure those goals are met. - Work with design and development team to ensure landing pages are designed to maximize impact and increase conversions, while meeting ad relevancy. - Create a strategy for paid social media marketing initiatives for all clients - Manage the implementation and optimization of Google Ad campaigns - Monitor, analyze and optimize campaigns by monitoring and improving ad results - Monitor the performance of advertising initiatives through weekly reporting and present recommendations