
Douglas
Stop Posting, Start Converting, Premium B2B, Social Shop Funnels
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Portfolio
Esperienza lavorativa
WhatsApp Business Automation & Funnel Architect
WhatsApp • Freelance
Feb 2022 - Present • 4 yrs 6 mos
- Designed automated WhatsApp Business customer journeys for retail and e-commerce brands targeting Brazilian consumers. - Built conversion-focused product catalogs, automated greeting sequences, quick-reply systems, and customer support workflows that accelerated response times by 80%. - Structured frictionless chat-to-sale funnels with localized purchasing considerations, including Pix payment guidance and customer education. - Integrated WhatsApp Business into broader social commerce ecosystems alongside Instagram Shopping and Meta Commerce to improve customer engagement and sales efficiency. - Reduced checkout abandonment by up to 37% by optimizing conversation flows, simplifying purchase paths, and improving customer follow-up automation.
Freelance Social Media Consultant & Social Commerce Specialist
Instagram • Lavoratore autonomo
Aug 2021 - Present • 5 yrs
- Managed high-ticket social media and social commerce projects for international B2B and B2C brands expanding into Brazil and the wider Latin American market. - Developed premium Instagram and LinkedIn growth strategies that increased qualified engagement by 120%+ for clients in luxury real estate, healthcare, and corporate sectors. - Repositioned premium medical and aesthetic clinics through luxury visual branding, contributing to consultation inquiry increases of up to 130%. - Optimized social lead-generation funnels for luxury real estate developers, improving investor inquiry conversion rates by more than 100% through strategic content positioning. - Maintained an excellent client satisfaction record through consistent delivery, proactive communication, and customized growth strategies.
Social Commerce & Paid Media Campaign Lead
Shopify • Freelance
Feb 2021 - Present • 5 yrs 6 mos
- Configured and optimized Meta Commerce Manager environments for Shopify and WooCommerce merchants serving the Brazilian e-commerce market. - Diagnosed and resolved complex catalog synchronization, product feed, and Commerce Manager approval issues, reducing catalog rejection rates by 45%. - Improved checkout continuity across Facebook, Instagram Shopping, and Meta Commerce, reducing customer drop-off by 35% through optimized product synchronization. - Implemented Facebook Pixel and Conversion API tracking to enhance campaign attribution, audience optimization, and localized buyer insights. - Managed performance-focused Facebook and Instagram advertising campaigns that consistently improved return on ad spend while supporting customer acquisition objectives.