Aayushi D

UI UX Designer

Feb 2025 - Present • 1 yr 3 mos

- Led the UX redesign for Mashreq Bank’s digital platform, enhancing cross-platform user engagement by 25% while reducing bounce rates by 18%. - Simplified DeriData’s fintech dashboard, resulting in a 30% improvement in task completion speed and a 15% increase in user engagement. - Streamlined loan origination processes, reducing onboarding time by 25% and increasing loan approval rates by 10% within six months. - Accelerated prototype delivery by 40% using AI-driven design tools, ensuring 100% visual consistency across all platforms. - Enhanced inquiry conversions by 20% on Prestige TTK’s franchise portal through strategic UX improvements and optimized form experiences.

UI UX Designer

Jun 2023 - Jan 2025 • 1 yr 7 mos

- Led the end-to-end product design process at RP Clan, enhancing user engagement and platform efficiency through innovative design solutions. - Implemented data-driven design strategies, achieving a 50% reduction in user drop-offs and a 22% increase in overall platform retention. - Developed intuitive admin dashboards that streamlined property management tasks, reducing completion time by 40% and saving over 15 hours weekly for managers. - Conducted comprehensive user research and usability testing to optimize search and filter functionalities, resulting in a 35% increase in feature adoption. - Established scalable design systems that improved developer handoffs by 30%, ensuring consistency in UI across multiple products. - Enhanced platform engagement through impactful design improvements, including refined CTAs and an interactive onboarding experience, boosting lead generation conversions by 35%.

UI UX Designer

Aug 2022 - Jun 2023 • 10 mos

- Enhanced user engagement by 15% and increased average session duration by 22% through the redesign of the Titan CBG homepage. - Streamlined agent workflows by designing ICICI Lombard dashboards, resulting in a 30% reduction in task completion time and enabling the handling of over 50 additional client requests daily. - Improved customer satisfaction scores by 12% through focused enhancements on accessibility and usability for the IDFC Net Banking app. - Led the redesign of the Bajaj Allianz Wellbeing platform, successfully reducing onboarding friction by 20%. - Delivered high-fidelity prototypes for the Hero Connect app, improving developer handoff efficiency by 40% and accelerating overall time-to-market by three weeks. - Contributed to multiple impactful projects across fintech and insurance domains, leveraging strong UI/UX design skills to drive results.