Dylan Cuervo

@dylancuervo

Brand Strategist and UX UI Product Designer

Colombia
Spagnolo, Inglese
Alcune informazioni sono riportate in lingua inglese.
Chi sono
I'm Dylan, a Brand Strategist and UX/UI Product Designer with 8+ years of experience. I help startups and established companies turn complex ideas into distinctive brand identities and intuitive digital products. My expertise includes brand strategy, visual identity, creative direction, SaaS, dashboards, web apps, prototyping, and design systems in Figma. I combine business thinking, user-centered design, and strong visual execution. Available in English and Spanish.... Continua a leggere

Competenze

d
dylancuervo
Dylan Cuervo
offline • 

Consulta i miei servizi

Design di UX
I will design saas web app UI UX in figma
Style guide per brand
I will create a strategic brand identity and style guide

Portfolio

Esperienza lavorativa

Marea_Group

Founder and Creative Director

Marea Group • Freelance

Feb 2024 - Present • 2 yrs 8 mos

As Founder and Creative Director at Marea, I lead branding, creative direction, UX/UI and digital experience projects for companies across different industries. My work includes brand strategy, visual identity development, art direction, digital product design, website design and coordination with development teams. I work directly with clients to understand their business goals, identify opportunities and transform ideas into clear, distinctive and scalable brand experiences. I oversee projects from research and concept development through design, implementation and final delivery, ensuring strategic clarity, visual consistency and high-quality execution across every touchpoint.

Sovos

LATAM Marketing Lead

Sovos • Full time

Jan 2023 - Jan 2024 • 1 yr

As Corporate Marketing Lead for LATAM, I led regional marketing initiatives focused on strengthening brand positioning, supporting business growth and adapting global strategies to the needs of Latin American markets. My responsibilities included planning and coordinating corporate marketing campaigns, developing content and communication strategies, supporting product and commercial initiatives, and maintaining brand consistency across regional touchpoints. I collaborated with sales, product and global marketing teams to align campaigns with business objectives, identify market opportunities and improve the relevance of communications for different audiences across the region.

WICAN

Head of Strategy - Creative Director

WICAN • Full time

Jul 2022 - Oct 2023 • 1 yr 3 mos

As Creative Director at Wican, I led the development of creative concepts, brand identities, advertising campaigns and digital communications for clients across different industries. My role included translating strategic briefs into clear creative directions, guiding visual execution and ensuring consistency across branding, social media, campaigns and digital touchpoints. I collaborated with strategy, account management, design and content teams to develop solutions aligned with each client's objectives. I also participated in client presentations, concept development and creative reviews, helping transform business and communication challenges into distinctive and effective visual experiences.