Ahmed Mujtaba

Amazon PPC Manager & Growth Strategist (Private Label Specialist)

Amz Studio • Full time

Jan 2021 - Feb 2025 • 4 yrs 1 mo

At AMZ Studio, I managed and optimized Amazon Advertising accounts, focusing on improving profitability and scaling private label products. I audited underperforming accounts and restructured campaigns to reduce ACoS and increase efficiency. Using tools like Data Dive and Brand Analytics, I identified and removed underperforming keywords, cutting wasted ad spend by 25% in the first month. I also implemented advanced scaling strategies for high-revenue brands through Sponsored Brands (Video) and Sponsored Display campaigns, helping retarget competitor audiences and grow market share. In addition, I handled inventory forecasting in Seller Central to avoid stockouts during peak periods such as Q4 and Prime Day. Through these efforts, I reduced average ACoS from 45% to under 18% while increasing overall sales by 40% year-over-year.

Senior Amazon FBA Private Label Specialist & PPC Expert

EcomAnalytics • Part time

Apr 2018 - Jan 2021 • 2 yrs 9 mos

I managed the full product launch process for multiple private label brands in competitive categories such as Home & Kitchen and Beauty. My work covered everything from product research using Helium 10 (Cerebro and Magnet) to creating high-converting product listings. I planned and executed data-driven PPC strategies across Sponsored Products, Sponsored Brands, and Sponsored Display, including structured campaign builds, keyword harvesting, and bid optimization. During the launch phase, I used aggressive “honeymoon period” PPC strategies with a strong focus on exact match targeting to achieve top-of-search rankings, while continuously optimizing campaigns to improve performance and control ad spend. I also conducted detailed keyword research and optimized titles, bullet points, and backend search terms, achieving up to 90% keyword indexing within 48 hours. As a result, I successfully scaled 16 brands from zero to over $30K in monthly revenue within 90 days, while maintaining a TACoS below 15%.