Shadman

Senior Digital Marketing Executive

bdCalling • Full time

Oct 2023 - Oct 2025 • 2 yrs

I worked as a Senior Digital Marketing Executive, where I collaborated with approximately 500 international clients across various industries. I helped businesses grow by creating and executing customized, data-driven marketing strategies based on their goals. Key Responsibilities & Achievements: - Conducted in-depth business analysis to identify growth opportunities and market positioning - Developed tailored marketing strategies based on each client’s specific goals and objectives - Managed and executed Meta (Facebook & Instagram) Ads and Google Ads campaigns - Performed continuous campaign optimization and management to improve overall performance - Analyzed key marketing metrics such as CTR, ROAS, and CPM to drive better results - Implemented strategies to increase CTR, improve ROAS, and reduce CPM effectively - Handled multiple clients simultaneously across different business niches - Built and managed custom audiences, lookalike audiences, and retargeting funnels - Conducted A/B testing for creatives, copy, and audience targeting - Delivered advanced-level performance marketing strategies for scalable growth

Digital Marketing Executive

CodersTrust Bangladesh • Full time

Dec 2021 - Oct 2023 • 1 yr 10 mos

This is an educational platform where I worked as a Digital Marketer while also managing the company’s marketing activities. I was responsible for creating and executing the overall marketing strategy, including running Meta Ads and Google Ads campaigns. I also worked as a Marketing Manager, ensuring campaigns were optimized for performance, growth, and consistent results.