Biplab Debnath

Assistant Manager ( Digital Marketing)

Rankupper LLC • Full time

Mar 2023 - Nov 2024 • 1 yr 8 mos

✔ Led and supported an SEO team, making sure on-page and off-page SEO tasks were completed correctly for B2B and eCommerce clients. ✔ Managed and improved ad campaigns in Google Ads, including Search, Display, Shopping, and Performance Max ads, to bring in more customers and increase sales. ✔ Created and optimized Klaviyo email flows, Segmentation list, resulting in improved customer retention and revenue from email marketing efforts. ✔ Conducted user behavior analysis to enhance website performance, increase conversion rates, and optimize landing pages for both B2B and eCommerce clients.

SEO Specialist

Clipping Path Studio • Full time

Jul 2021 - Nov 2023 • 2 yrs 4 mos

- Increased organic traffic and sales by planning and carrying out complete SEO strategies for websites. - Worked on keyword research, content planning, and website updates to improve search engine rankings. - Built strong backlink campaigns that helped improve domain authority and move keywords higher in search results. - Reviewed website technical issues, fixed crawl errors, and improved site speed and performance. - Tracked website performance with Google Analytics, Google Search Console, and SEMrush to make better SEO decisions. - Helped the website achieve first-page rankings in the USA for over 20 B2B Commercial keywords.

Digital Marketing Specialist

Offshore IT • Full time

May 2018 - Oct 2020 • 2 yrs 5 mos

✔ Conducted comprehensive keyword research, on-page SEO, and technical audits to optimize website structure and improve search engine rankings. ✔ Developed and executed link-building strategies, increasing website authority and improving visibility on SERPs. ✔ Monitored and analyzed website performance using tools like Google Analytics, SEMrush, and Ahrefs, providing actionable insights to improve organic traffic. - Collaborated with content teams to create SEO-optimized blog posts, landing pages, and other web content that aligned with user search intent and increased engagement. ✔ Managed SEO performance reports, tracking KPIs such as organic traffic, keyword rankings, and conversion rates, and implemented continuous optimization strategies. ✔ Developed and implemented organic social media strategies across platforms like Facebook, Instagram, LinkedIn, and Twitter to increase brand awareness and community engagement