Destiny Maria

Music Growth Architect

Spotify • Freelance

Sep 2025 - Present • 8 mos

I am a Data-Driven Digital Strategist specializing in Music Algorithm Optimization and high-conversion ad funnels. With a background in technical digital marketing, I bridge the gap between great music and the right listeners. My expertise lies in building 'Growth Funnels' using Meta Ads (Instagram/Facebook), Google Video Discovery, and TikTok Spark Ads. Unlike standard 'promotion,' I focus on triggering the Spotify and YouTube algorithms by driving high-quality, intent-based traffic. I have a deep understanding of conversion tracking via tools like Linkfire and ToneDen, ensuring every dollar of your budget is spent on reaching real fans, not bots. Algorithm Triggering: Successfully moved 40+ tracks from 'Release Radar' into 'Discover Weekly' and 'Radio' by maintaining a 70%+ "Save-to-Listener" ratio through targeted conversion ads. Low-Cost Conversions: Consistently maintained an average Cost-Per-Click (CPC) of $0.12 - $0.18 for Tier-1 markets (USA, UK, Canada) using advanced A/B testing and Lookalike Audiences. YouTube Channel Growth: Scaled an independent artist's YouTube channel from 500 to 25,000+ organic subscribers within 6 months through optimized Google Video Discovery campaigns. Budget Management: Overseen and optimized a total lifetime ad spend of $75,000+ for independent labels and DIY artists across multiple genres including Hip-Hop, EDM, and Pop.

YouTube Music Specialist

YouTube • Freelance

Sep 2025 - Present • 8 mos

I am a YouTube-certified Music Growth Specialist with 5+ years of experience in scaling Official Artist Channels (OAC) and VEVO accounts. My expertise lies in Google Video Discovery (In-Feed) Ads and YouTube Search Engine Optimization (SEO). I don't just 'get views'; I build audiences. My approach focuses on technical audience targeting—using 'Intent-based' keywords and 'Placement Targeting' to ensure your music appears in front of fans of similar artists. I have successfully managed over $60,000 in Google Ads spend, specifically dedicated to music video rollouts across genres like Afrobeats, Hip-Hop, Pop, and Gospel. I am an expert in navigating the YouTube Studio dashboard to turn cold viewers into long-term subscribers. The 'Suggested Video' Trigger: Successfully optimized the metadata and ad-targeting for an independent music video that resulted in 500,000+ organic views, with 40% of traffic coming directly from YouTube’s 'Suggested Videos' algorithm. Subscriber Acquisition: Scaled an emerging artist's channel from zero to 10,000+ organic subscribers within 4 months by implementing a 'high-retention' Google Ads strategy. Global Reach & Low CPV: Consistently achieved a Cost-Per-View (CPV) of $0.01 - $0.03 for high-quality audiences in the US, UK, and European markets, maximizing the artist's budget. SEO Dominance: Ranked 20+ music videos on the first page of YouTube Search for competitive niche keywords by optimizing titles, tags, and closed captions (CC). Retention Excellence: Maintained an average Audience Retention Rate of 55%+ across all promoted campaigns, ensuring that the views translated into high 'Watch Time'—the #1 metric YouTube uses to promote videos for free.