Eduardo S

Founding Partner; DPARKS North America

Jan 2024 - May 2026 • 2 yrs 4 mos

Built the North American operation for a South Korean consumer brand from the ground up, including market entry, legal and business infrastructure, e-commerce, international logistics, 3PL workflows, customer support, partnerships, and coordination with Korean headquarters. • Acquired exclusive North American brand rights • Designed fulfillment workflows from factory to customer • Coordinated product launches across US and Korean teams • Established partnerships with artists and recognized brands • Evaluated market fit and capital requirements before winding down the venture

Manager, Deployment Operations; Instacart

Sep 2021 - Jan 2024 • 2 yrs 4 mos

Ran deployment operations at scale for Instacart. Coordinated the rollout of new hardware and software products across the US, the EU, and Canada, managing logistics and execution between engineering, retail partners, and vendor teams. Responsible for closing the gap between what was planned and what actually got delivered. • Coordinated multimillion-dollar hardware deployment deals across Canada, Europe, Asia, and the US, collaborating with senior leadership and distributed teams company-wide • Managed project plans for deploying hundreds of AI-powered smart shopping carts monthly, including resource allocation, risk mitigation, and forecasting delivery timelines vs. client expectations • Led help desk associates, field technicians, and contractors responsible for retailer customer care and technical support, maintaining ~95% SLA compliance • Oversaw company-wide expansion of in-store presence across hundreds of stores

Director, International Operations; Caper AI

Aug 2017 - Sep 2021 • 4 yrs 1 mo

Joined as one of Caper AI's first employees when the team was four to six people. Built the international operations function from scratch, overseeing hardware manufacturing, QA and QC, and product distribution and deployments across China, the EU, Canada, and the US. Grew with the company through its $350M acquisition. • Played a central role in growing the company from six to over 100 employees, overseeing all hardware deployments, logistics, and distribution strategies in North America from MVP to go-live-ready devices • Coordinated simultaneous allocation of 150+ smart shopping carts across countries, states, and stores — essential to proving company value, securing million-dollar contracts, and contributing to the $350M acquisition • Built metrics, customer care, and technical support systems from the ground up, connecting cross-platform systems to support retailers and coordinate field technicians nationwide • Touched every step of the product journey — from business development and overseas manufacturing through QA/QC and post-go-live maintenance across hundreds of retail locations