Edowu I

Digital Marketer

Sky • Freelance

Jun 2024 - Present • 2 yrs 1 mo

As a Digital Marketing Specialist at Sky, I have been responsible for planning, executing, and optimizing multi-channel digital campaigns to drive customer acquisition, engagement, and retention across broadband, TV, and mobile services. My role combines data-driven strategy with creative execution, ensuring campaigns are both performance-focused and aligned with brand objectives. Key Responsibilities Developed and managed integrated digital marketing campaigns across paid media (PPC, display, social), email, and organic channels. Analysed campaign performance using tools such as Google Analytics and platform insights to optimize ROI and customer journey efficiency. Collaborated with cross-functional teams including creative, product, and data teams to deliver cohesive marketing strategies. Managed budgets effectively, ensuring maximum return on ad spend (ROAS) while maintaining brand consistency. Implemented A/B testing strategies to improve conversion rates across landing pages and ad creatives. Monitored industry trends and competitor activity to identify growth opportunities and maintain competitive positioning. Key Achievements Increased paid campaign conversion rates by over 25% through targeted audience segmentation and continuous optimization. Reduced cost-per-acquisition (CPA) by 18% by refining bidding strategies and improving ad relevance scores. Successfully launched multiple high-performing campaigns contributing to a measurable uplift in customer sign-ups. Improved email marketing engagement rates (open and click-through rates) through personalization and segmentation strategies. Streamlined reporting processes, reducing analysis time while improving data accuracy and insights for stakeholders. Core Skills Demonstrated Performance Marketing & Campaign Optimization Data Analysis & Reporting SEO & Paid Media Strategy Customer Journey Mapping Conversion Rate Optimization (CRO) Marketing Automation & CRM Tools