
Elena Valenti
Shopify Expert and ecommerce Growth Strategist
Competenze

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Esperienza lavorativa
Senior Shopify Architect and UX Strategist
Elena Cafe - Finest Handmade Desserts, Patisseries & Coffee • Lavoratore autonomo
Jan 2022 - Present • 4 yrs 5 mos
Role: Leading end to end development for high ticket Shopify Plus and 2.0 stores. Services Rendered: 1. Custom Liquid Development: Writing bespoke code to add unique features that standard themes don't offer. 2. Conversion Rate Optimization (CRO): Conducting deep dive audits to identify "leaks" in the sales funnel and redesigning checkout flows. 3. Migration Services: Seamlessly moving brands from Etsy, Wix, and WooCommerce to Shopify without losing SEO ranking or customer data. 4. Marketing Automation: Integrating Klaviyo and Omnisend for automated abandoned cart recovery.
Ecommerce UI UX Designer
Digital Solutions Italia • Freelance
Mar 2020 - Dec 2021 • 1 yr 9 mos
Role: Specialized in the visual and functional design of retail storefronts for the European market. Services Rendered: 1. Wireframing and Prototyping: Using Figma to design mobile first interfaces before development began. 2. Brand Identity Integration: Ensuring that colors, typography, and tone of voice were consistent across the entire Shopify storefront. 3. Speed Optimization: Minifying code and optimizing high res product imagery to ensure sub 2 second loading times. 4. Product Catalog Management: Structuring complex collections and smart filters for stores with over 500 SKUs.
Junior Web Developer
TechStart Innovation Hub • Freelance
Dec 2017 - Feb 2020 • 2 yrs 2 mos
Role: Focused on the technical maintenance and front end adjustments for diverse web platforms. Services Rendered: 1. Responsive Design: Debugging CSS issues to ensure perfect display across all mobile and tablet devices. 2. Third Party API Integration: Connecting Shopify stores to external shipping carriers and localized Italian payment gateways (like Satispay). 3. Basic SEO Implementation: Setting up H1 H6 tags, meta descriptions, and alt text for improved organic search visibility.