Eli

Senior UI/UX Designer & Framer Developer

Dec 2024 - Present • 1 yr 6 mos

I specialized in the end to end digital product design process for high growth startups and creative brands. My primary focus was transforming complex brand narratives into high fidelity UI/UX designs in Figma and bringing them to life through responsive Framer development. I built and optimized user centric layouts, crafted interactive prototypes to validate user flows, and implemented custom animations that enhanced brand engagement. By focusing on a "conversion" design philosophy and technical precision, I helped my clients reduce bounce rates and ensure a seamless transition from landing page to conversion. Key Achievements: 1. I designed and launched 20+ high converting landing pages in Figma and Framer for the Tech and E-commerce sectors. 2. I achieved a 30% increase in user engagement by implementing interactive prototypes and intuitive navigation systems. 3. I successfully managed the full design to deployment workflow, reducing typical project turnaround time by 15%. 4. I optimized design systems in Figma to ensure 100% brand consistency across mobile, tablet, and desktop viewports.

Lead Visual Illustrator & Brand Storyteller

Oct 2023 - Present • 2 yrs 8 mos

I specialized in creating unique, hand drawn, and digital illustrations that serve as the visual cornerstone for brand identities and marketing campaigns. My primary focus was identifying a brand’s core message and translating it into detailed 2D art, custom posters, and symbolic illustrations that resonate with target audiences. I developed a systematic creative process that involved conceptual sketching, digital refinement, and color theory application to ensure every piece of art told a compelling story. By integrating my artistic background with modern branding needs, I provided clients with unique assets that stood out in crowded digital markets. Key Achievements: I generated 80+ custom 2D illustrations and posters for global clients, maintaining a consistent 5 star satisfaction rating. I achieved a 40% higher click through rate on social media ads for clients by replacing stock images with my custom drawn assets. I successfully collaborated with 20+ independent authors and creators to bring their stories to life through unique book and card illustrations. I mastered the Adobe Creative Suite and Procreate workflows to deliver high resolution, print ready, and web optimized files.