
Elisabeth Schlo
Shopify and Google Expert, CRO, Merchant Center, Customization and Visibility
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Esperienza lavorativa
Head of E-Commerce Management
Red Bull • Part time
Jan 2026 - Aug 2026 • 7 mos
As Head of E-Commerce Management at Red Bull, I was responsible for supporting and driving e-commerce initiatives designed to strengthen the brand’s digital presence and commercial performance across online channels. My work focused on developing and optimizing e-commerce strategies, improving the online customer journey, coordinating digital initiatives, and identifying opportunities to increase online visibility, engagement and sales. I worked closely with cross-functional teams to align e-commerce activities with broader brand and business objectives. Key areas of responsibility included: • E-commerce strategy and management • Digital sales and commercial growth initiatives • Online shop and customer journey optimization • E-commerce campaign planning and execution • Digital performance monitoring and market analysis • Product, content and merchandising management • Cross-functional coordination with marketing and commercial teams • Identification of new digital sales opportunities This role strengthened my expertise in e-commerce management, digital marketing, customer experience, commercial strategy and performance-driven online business development while working within the globally recognized Red Bull brand.
Student Trainee Brand Management (B2B Marketing)
Nespresso Global • Part time
Dec 2012 - Apr 2016 • 3 yrs 4 mos
As a Student Trainee in Brand Management (B2B Marketing) at Nestlé Nespresso, I supported marketing and brand initiatives focused on strengthening Nespresso’s presence within the professional and business-to-business coffee market. My work involved supporting B2B marketing activities, conducting market and competitor research, analyzing customer and market insights, and contributing to brand communication and commercial initiatives. I collaborated with cross-functional teams to help translate business objectives and customer needs into relevant marketing activities while maintaining Nespresso’s premium brand positioning. Key areas of involvement included: • B2B marketing and brand management support • Market, competitor and customer research • Marketing campaign and communication support • Analysis of market trends and business opportunities • Preparation of presentations, reports and marketing materials • Support for customer-focused and commercial initiatives • Cross-functional collaboration with marketing and business teams The experience provided practical exposure to how a globally recognized premium brand manages its identity, develops B2B customer relationships and adapts marketing strategies to different professional segments. It also strengthened my skills in marketing analysis, communication, project coordination and strategic brand thinking. Company: Nestlé Nespresso Role: Student Trainee – Brand Management (B2B Marketing) Focus: B2B Marketing | Brand Management | Market Research | Customer Insights | Marketing Strategy