Pamela

Digital Commerce Director

FLEURISH LUXURY EXTENSION by ECS (Endlesscreationssalon) • Freelance

Jan 2026 - Present • 4 mos

Leading full stack eCommerce strategy, design, and performance marketing systems for premium Shopify brands, including Fleurish Luxury Extension by ECS, a luxury beauty and hair extension Shopify store (endlesscreationssalon.store) built to deliver elevated user experience and scalable revenue performance. Key Responsibilities: Designed and developed a luxury Shopify store with refined UX and brand aesthetics Structured high-impact product collections and navigation systems for seamless discovery Built mobile first responsive layout optimized for shopping and engagement Integrated conversion-focused layouts and checkout flow to reduce abandonment Laid foundational setup for paid traffic and social campaigns Implemented email capture and CRM strategy for lifecycle marketing Prepared analytics and tracking systems for future performance optimization Achieved Results: Increased initial organic and referral site engagement through design and UX improvements Established brand structure ready for scalable paid marketing campaigns Developed a polished storefront aligned with luxury consumer expectations Built email capture integrations to support retention & repeat revenue strategies