Mubby

Email Campaign Optimization Consultant

Koala • Freelance

Jan 2025 - Jan 2026 • 1 yr

I offer Email Campaign Optimization consulting by analyzing CRM data and campaign performance, refining workflow automation, and optimizing email content, timing, and targeting. My work focuses on open rate optimization, click-through rate improvement, subject line testing, deliverability optimization, segmentation, and personalization to ensure emails reach the right audience and drive engagement. I also provide performance tracking, campaign reporting, and data-driven marketing strategies that help businesses increase conversions, strengthen customer relationships, and improve overall ROI. Open rate Optimization | Click-through rate improvement | Subject line testing | Deliverability Optimization | Segmentation | Personalization | Performance Tracking | Campaign Reporting | ROI improvement | Data-Driven Marketing

Klaviyo Email Marketing Specialist

Klangkulisse • Freelance

May 2022 - Sep 2023 • 1 yr 4 mos

I worked with Klangkullsse eCommerce to transform their underperforming email marketing into a consistent revenue-generating channel using Klaviyo. Initially, their emails had low open rates, poor segmentation, and no structured automation in place. I started by setting up and optimizing their Klaviyo account, including proper list segmentation based on customer behavior, purchase history, and engagement levels. I then built high-converting automated flows such as welcome series, abandoned cart, browse abandonment, post-purchase, and win-back campaigns. To improve performance, I redesigned their email templates with a clean, mobile-responsive layout and implemented persuasive copywriting focused on conversions. I also conducted A/B testing on subject lines, email timing, and content structure, which significantly improved engagement. As a result, they experienced a noticeable increase in open rates, click-through rates, and overall email-driven revenue. Their abandoned cart recovery improved, and automated flows became a key driver of consistent sales without requiring manual effort.

CRM Segmentation Specialis

Loadsmart • Freelance

Mar 2022 - Aug 2023 • 1 yr 5 mos

As a CRM Segmentation Specialist, I helped the company restructure its customer database to enable precise targeting and personalized communication. I developed advanced segmentation frameworks based on customer behavior, lifecycle stage, engagement level, and purchase history to improve campaign performance and conversion rates. | advanced segmentation | behavioral targeting | lifecycle stages | personalization | workflow automation | conversion optimization | email marketing | revenue tracking | CRM dashboards