Emiliano

Senior Media Buyer & Performance Marketing Consultant

Leadgeneration Agency • Freelance

Aug 2025 - Present • 1 yr

I currently manage paid advertising campaigns for more than 40 active clients across multiple industries, working both directly with businesses and in partnership with marketing agencies. I oversee more than $100,000 in monthly advertising spend across Meta Ads and Google Ads, with a strong focus on lead generation, customer acquisition and measurable revenue growth. My work includes campaign strategy, account structure, audience research, creative testing, ad copy, budget allocation, conversion tracking, landing page optimization and ongoing performance analysis. I work across different niches, including solar energy, construction, local services, retail, fitness, e-commerce and digital products. My approach is based on business results, not vanity metrics. I continuously analyze cost per lead, lead quality, cost per acquisition, conversion rate, sales and return on ad spend to identify where budget is being wasted and where campaigns can be scaled profitably. I also support agencies as an external media buying partner, helping them manage multiple client accounts while maintaining a structured, data-driven approach to performance.

Published Author – Google Ads & Bing Ads

Books • Freelance

Dec 2016 - Present • 9 yrs 8 mos

Co-author of the technical book “La pubblicità con Google e Bing”, published by Flaccovio Dario in 2017. The book covers Google Ads, Bing Ads, search advertising strategy, traffic acquisition and paid search techniques. This project reflects my long-term experience in paid advertising and performance marketing.

Founder & Paid Advertising Director

Ape • Lavoratore autonomo

Dec 2013 - Dec 2023 • 10 yrs

I founded and managed CertificazioneEnergeticaFacile.it for 10 years, building a lead generation business focused on the Italian construction and energy services market. I personally developed and managed the company’s customer acquisition system through Google Ads and Meta Ads, overseeing more than €5 million in total advertising spend. My responsibilities included paid advertising strategy, campaign setup and optimization, lead generation, landing pages, conversion tracking, creative testing, cost-per-lead optimization and sales process improvement. The business generated qualified leads at scale by connecting advertising, messaging, landing pages, tracking and sales into one measurable conversion system. In 2024, I successfully completed an exit and sold the company.