Michelle

Workflow Automation Specialist

Hospitality One • Part time

May 2023 - Present • 3 yrs

As a Workflow Automation Specialist within the hospitality sector, I played a key role in transforming operational efficiency by designing, implementing, and continuously optimizing end-to-end automation systems that enhanced both internal processes and the overall guest experience. Over the past few years, I successfully streamlined critical workflows across reservations, guest communications, and service delivery by leveraging CRM platforms and advanced automation tools. This resulted in a significant reduction in manual workload, improved accuracy in operations, and faster response times to guest inquiries and service requests. I led the development and execution of intelligent email and SMS automation strategies, including booking confirmations, reminders, post-stay follow-ups, and promotional campaigns. By optimizing deliverability through proper domain authentication (SPF, DKIM, DMARC) and refining messaging workflows, I ensured high inbox placement rates and increased guest engagement and retention. In addition, I managed complex system integrations, enabling seamless data synchronization between booking platforms, CRM systems, and internal operational tools. This eliminated data silos, improved cross-departmental collaboration, and provided real-time visibility into customer interactions and operational performance. Through continuous monitoring and performance analysis, I identified workflow inefficiencies and implemented data-driven improvements that enhanced team productivity and reduced operational bottlenecks. My contributions directly supported revenue growth by improving conversion rates, increasing repeat bookings, and delivering a more personalized and consistent guest experience. I also collaborated closely with cross-functional teams to align automation strategies with business goals, ensuring scalability, reliability, and long-term operational excellence.

Landing Page Design & Workflow Optimization Specialist

Velmora Retreats & Wellness • Freelance

Sep 2025 - Oct 2025 • 1 mo

As a Landing Page Design & Workflow Optimization Specialist within the hospitality and wellness sector, I played a strategic role in elevating digital experiences by designing high-converting landing pages and implementing seamless automation systems that enhanced both customer journeys and internal operations. Over the past few years, I successfully crafted visually compelling and user-focused landing pages tailored to drive bookings, inquiries, and engagement. By combining design principles with conversion rate optimization strategies, I improved page performance, reduced bounce rates, and increased lead generation across multiple campaigns and service offerings. I led the integration of landing pages with CRM platforms and automation tools, ensuring every visitor interaction triggered intelligent workflows. This included automated lead capture, segmentation, follow-up sequences, and personalized communication flows that nurtured prospects and guided them smoothly through the booking process. In addition, I developed and optimized end-to-end workflows connecting landing pages with booking systems, email marketing platforms, and internal operational tools. This ensured real-time data synchronization, eliminated manual data entry, and improved the speed and accuracy of customer response handling. Through A/B testing, user behavior analysis, and continuous performance monitoring, I identified areas for improvement in both design and workflow efficiency. I implemented data-driven enhancements that maximized conversion rates, streamlined processes, and reduced operational friction across teams. I also collaborated closely with marketing, sales, and operations teams to align landing page strategies with broader business objectives. This ensured consistency in brand messaging, scalability of systems, and a unified approach to delivering exceptional and personalized customer experiences.

Email Deliverability & System Optimization Specialist

Trivana Retreats & Suites • Part time

Nov 2024 - Sep 2025 • 10 mos

As an Email Deliverability & System Optimization Specialist within the hospitality sector, I played a critical role in resolving deliverability issues and restoring reliable communication channels between the business and its guests. My work focused on diagnosing, fixing, and optimizing email systems to ensure consistent inbox placement and uninterrupted guest engagement. Over the past few years, I successfully identified and resolved complex deliverability challenges including emails landing in spam, low open rates, and failed message delivery. By conducting in-depth audits of email infrastructure, I pinpointed root causes such as misconfigured DNS records, poor sender reputation, and inefficient sending practices. I led the implementation and correction of domain authentication protocols including SPF, DKIM, and DMARC, ensuring compliance with industry standards and significantly improving sender credibility. This resulted in higher inbox placement rates, improved open and click-through rates, and more reliable communication with guests. In addition, I optimized email sending workflows and segmentation strategies, ensuring that the right messages were delivered to the right audience at the right time. This reduced spam complaints, improved engagement, and enhanced the overall effectiveness of email campaigns such as booking confirmations, reminders, and promotional offers. Through continuous monitoring using deliverability tools and analytics, I tracked performance metrics and proactively addressed potential issues before they impacted operations. I implemented best practices for email hygiene, list management, and warming strategies to maintain a strong sender reputation over time. My contributions directly improved guest communication reliability, reduced lost opportunities due to undelivered messages, and supported revenue growth by ensuring critical emails reached their intended recipients. I also collaborated closely with marketing and technical teams t