Emma Ola

GoHighLevel Automation Engineer & Agency Growth Consultant

LaunchPad Marketing Group • Part time

Jan 2025 - Present • 1 yr 4 mos

At LaunchPad Marketing Group, I served as the primary GoHighLevel Automation Engineer, responsible for architecting scalable marketing systems that powered consistent growth for the agency's diverse client portfolio. My role spanned technical setup, client onboarding, and ongoing optimization of GHL-powered campaigns. I engineered over 40 custom automation workflows that covered the full customer journey — from initial ad lead capture through Facebook and Google to post-sale upsell sequences. By integrating GHL with external tools via webhooks and Zapier, I created seamless multi-platform ecosystems that improved data accuracy and reduced manual errors by over 50%. One of my most impactful achievements was developing a master GoHighLevel snapshot that was deployed across 25+ sub-accounts for new agency clients. This snapshot included pre-built funnels, email templates, automation workflows, and calendar setups, cutting average client onboarding time from 2 weeks to just 3 days. I also led A/B testing initiatives on landing pages and email sequences, producing actionable insights that consistently improved open rates by 22% and click-through rates by 18%. My analytical mindset combined with hands-on GHL expertise positioned the agency as a top-tier service provider in the competitive digital marketing landscape, directly contributing to a 40% revenue increase during my contract period.

Web Developer and Email Marketing Expert

Medbrainiac • Full time

Oct 2024 - Present • 1 yr 7 mos

I handle the digital side of things at Medbrainiac, where my job is to make sure our medical platform looks great and actually works for our patients. I don’t just build pages; I focus on creating a smooth, trustworthy experience for people looking for healthcare information. Building with Framer: I use Framer to build and manage our website. Instead of just static pages, I create interactive, fast loading sites that make complex medical topics easy to digest. I handle everything from the initial design layout to the final launch, making sure the site stays responsive and professional across all devices. Automation with GoHighLevel: On the marketing side, I run our email systems through GoHighLevel. I’m the one setting up the automated workflows that keep our patients engaged things like appointment reminders and follow up sequences. I also build custom email templates and integrate GHL forms directly into our Framer site so that patient data moves securely and seamlessly into our system. Ultimately, I make sure the tech stays out of the way so our patients can get the care and information they need without any friction.

GoHighLevel Paid Ads & Lead Generation Funnel Expert

AdScale Performance Marketing • Freelance

Jun 2024 - Jun 2025 • 1 yr

At AdScale Performance Marketing, I served as the GoHighLevel lead funnel architect, working hand-in-hand with the paid media team to ensure that every dollar spent on advertising was supported by a high-converting, fully automated GHL funnel on the backend. My responsibility was to maximize ROI from ad spend by optimizing the post-click experience and automating lead follow-up to minimize response lag. I designed and managed over 50 lead generation funnels connected to active Facebook, Instagram, and Google Ads campaigns across a wide range of industries. Each funnel included a custom landing page, lead magnet delivery, immediate SMS and email follow-up, and a multi-step nurture sequence built to move cold leads toward booked appointments or direct purchases. One of my most significant achievements was building a lead generation system for a mortgage broker client. The funnel captured pre-qualified leads from Facebook Ads, triggered an immediate GHL SMS sequence, and automatically booked consultations based on lead responses. Within 60 days, the client's cost per qualified appointment dropped by 47%, and their pipeline grew from 12 to 65 active leads under management. I also established conversion tracking integrations between GHL and ad platforms using UTM parameters and webhook-based event triggers, giving the media buying team accurate attribution data for campaign optimization. My close collaboration between strategy and execution made me a critical connector between creative ad performance and backend revenue conversion across all agency accounts.