Emma

Local CRM & Small Business Visibility Consultant | Growth Digital IT

Feb 2026 - Apr 2026 • 2 mos

As a consultant, I focused on the "Technical Organization" and search visibility of local small businesses using platforms like GetResponse and AWeber. I specialized in "Localized Search Optimization," ensuring that local customers could easily find and interact with my clients' websites and lead forms. My role involved the automated generation of local landing pages and "Schema Markup" that signals to Google the local relevance of a business. I utilized automated "Local Citation" logic to ensure that business information was consistent across Google Maps, Yelp, and local directories. I handled the technical side of "Google My Business" optimization, ensuring that all categories and descriptions were correctly synced with the main CRM. My daily tasks included the creation of "Localized Keyword Maps" that targeted regional-specific search intent and drove high-quality local leads into the sales funnel. I conducted "Competitor Gap Analysis" to identify where clients were losing market share due to poor follow-up and implemented technical fixes to recover it. My work helped many local business owners build a strong, professional backend presence that significantly increased their customer retention rates.

Advanced CRM & API Integration Specialist | Workflow IT France

Jan 2026 - Mar 2026 • 2 mos

I focused on the technical "Middle-Ware" of business operations—connecting websites to CRMs like AWeber, ConvertKit, and HubSpot. My role involved the technical setup of "Lead Nurturing Workflows" that automate the transition of a website visitor into a qualified sales opportunity. I utilized Zapier and custom Webhooks to create "Event-Driven" automations where a specific action on the site triggers a complex administrative process. I am highly proficient in "Data Formatting," ensuring that lead information is clean and organized across all marketing platforms. I managed the deployment of automated reporting dashboards that pull data from the website and CRM to give business owners a real-time view of their sales performance. My work required a deep understanding of data privacy and EU anti-spam regulations (GDPR), ensuring that all lead capture was compliant with legal standards. I provided "Integration Monitoring" to ensure that API connections remained stable and that no lead data was lost during technical updates. My goal was to make the backend of a business as efficient as the frontend, allowing teams to focus on strategy rather than data entry.

Marketing Cloud & Pardot Strategist | Conversion Architect Lab

May 2025 - Sep 2025 • 4 mos

I managed the end-to-end technical implementation of B2B marketing funnels using Salesforce Pardot and Marketing Cloud. My role involved using advanced tracking pixels and GTM (Google Tag Manager) to monitor the entire customer journey, from the initial ad click to the final sale. I specialized in "Lead Scoring Models," where the system automatically prioritizes prospects based on their engagement with emails and landing pages. I handle the technical setup of "Dynamic Content," where email and web content automatically change based on the user's industry or job title. My work included the creation of "Predictive ROI Dashboards" that help marketing teams understand their customer acquisition cost across different segments. I am an expert in using visual journey mapping to plan out every contingency, including automated re-engagement for inactive leads and high-priority alerts for the sales team. My process was heavily focused on "System Integration"—ensuring that the marketing platform and the core CRM worked together as a single unit. I provide ongoing growth optimization services, using data to identify and resolve friction in the sales process.