Emmanuel A

Newsletter & Content Marketing Specialist

Awakening Media — Substack Newsletter • Freelance

Dec 2025 - Present • 5 mos

Managed and grew the Awakening Media Substack newsletter, publishing regular content that informs and engages its audience with articles, notes, and multimedia posts. awakeningmediaco.substack.com Oversaw content strategy and editorial planning to ensure consistency in message, tone, and brand alignment across newsletters. Implemented Substack best practices (publishing cadence, subscriber engagement, format structure) to improve reader retention and community interaction on the platform. Smarter Digital Marketing Designed and enhanced layouts and formatting to make content visually engaging and easier to consume in readership feeds and email inboxes. Analyzed newsletter performance metrics (open rates, engagement) to refine future content strategy and increase visibility to subscribers. Provided ongoing optimization and workflow automation using Substack tools, allowing efficient content scheduling and community feedback loops.

Substack Setup & Newsletter Systems Specialist

Kat Stott — Substack Publication • Freelance

Nov 2025 - Present • 6 mos

Delivered a complete end-to-end Substack account setup for Kat Stott, transforming the publication into a fully branded, launch-ready newsletter platform. Created and configured the Substack account and publication structure, ensuring a smooth onboarding experience for subscribers. Customized the theme, homepage, signup page, and About page to align with the creator’s brand identity and content goals. Designed a professional newsletter layout, including custom email header and footer for consistent branding across inboxes. Uploaded and optimized logo and wordmark, along with custom post thumbnail designs to improve visual appeal and recognition. Set up an automated welcome email to introduce new subscribers and improve early engagement. Implemented post scheduling, content sections, notes, navigation, and tag structures for better organization and discoverability. Configured podcast setup and audio notes, enabling multi-format content delivery within Substack. Managed email list upload and importation, ensuring accurate subscriber data and smooth transitions. Enabled essential policy and privacy pages to ensure professionalism and platform compliance. Connected a custom domain and integrated the Substack publication with the client’s website. Activated monetization features, including paid subscriptions and referral programs to support revenue growth. Implemented audience engagement tools, such as Substack Chat and reader surveys, to encourage community interaction. Offered guidance on best practices for ongoing publishing, audience growth, and engagement optimization.

Substack Setup & Newsletter Account Expert

Dr. Catherine — Substack Publication • Freelance

Oct 2025 - Present • 7 mos

Delivered a complete end-to-end Substack account setup for Dr. Catherine, creating a fully branded, professional, and monetization-ready newsletter platform. Created and configured the Substack account and publication structure, ensuring a smooth and intuitive subscriber onboarding experience. Customized the theme, homepage, signup page, and About page to align with the client’s brand voice and audience expectations. Designed a clean, professional Substack newsletter layout, including custom email header and footer for consistent branding across inboxes. Uploaded and optimized the logo and wordmark, and designed custom post thumbnails to enhance visual consistency and recognition. Set up an automated welcome email to introduce new subscribers and improve early-stage engagement. Implemented post scheduling, structured sections and notes, and configured navigation and tag systems for better content organization and discoverability. Configured podcast setup and audio notes, enabling multi-format content delivery within Substack. Managed email list upload and importation, ensuring clean data handling and seamless subscriber transitions. Created essential policy and privacy pages to ensure compliance and professionalism. Connected and configured a custom domain, and integrated the Substack publication with the client’s website. Enabled monetization features, including paid subscriptions and referral programs to support long-term revenue growth. Implemented audience engagement tools, such as Substack Chat and reader surveys, to encourage community interaction and feedback.